Our main focus is on how we can improve our clients’ lives, not necessarily on how large we can grow their investments. Tracking markets and monitoring investment accounts is a significant part of what we do, but the S&P 500, the Nasdaq, the Dow are not our benchmarks, and they shouldn’t be yours. The only benchmark that matters is the one that gauges your ability to achieve your life’s goals.
Similarly, the path to achieving those goals is not a function of chasing the top-performing investments in a given year; rather, it’s one of complex tax-optimization strategies, wise debt-management, disciplined saving-spending routines, thoughtful behavioral-finance techniques, and a myriad of other components.
Clients hire us to guide them through complex financial and emotional matters, while delivering expert advice in clear, straightforward terms. They expect sound, unbiased guidance from advisors whose only priority is helping them reach their goals.
Mastering the art and science of financial planning requires an ongoing commitment to researching, learning, and taking action. For most, the return isn’t worth the investment of time and effort. And even for those who do make the commitment, value is gained in discussing choices with an objective, informed, and independent third party.
Individuals need expert, honest financial advice from someone they can trust. They need solutions tailored to their needs, not simplistic plans designed for product sales. At Lodestar, we have a fiduciary duty to our clients. And as such, we pledge to act in our clients’ best interests at all times.